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Hi, I'm Simon

I'm a Staff Product Designer working on AI and developer platforms at IBM. I turn complex systems into clear, usable, and durable products. I'm experienced across OSS, startups, and enterprise.

Staff Product Designer
'25 - Now
Staff Product Designer
'24 - '25
Product Design Manager
'23 - '24
Senior Product Designer
'23 - '24

Ways of Working

  • End-to-end: problem framing through shipped UI
  • Strong in ambiguous, zero-to-one spaces
  • Strong product intuition. I make calls and keep momentum without waiting on perfect inputs or PM coverage
  • Systems-minded, human-centered. Clarity, hierarchy, intent over novelty
  • Partner tightly with engineering, often in code or prototypes
  • Flexible on process and tools. I'll use what works and drop what doesn't
  • Focused on developer tools and agentic systems where UX shapes what's possible

Outside of Work

Outside of product design, I'm a parent, husband, runner, musician, and D&D player.

I spend a lot of time thinking about creativity, constraint, and sustainability. I make music that blends ambient, electronic, and guitar-driven textures, and I'm interested in long-term lifestyle design, balancing ambition with family, health, and creative output.

Simon Duncan